Another ad from Nike's great campaign for the 2010 world cup.
This time around they are focusing solely on Robinho from Brazil.
Though I like this pool out of the earlier work, I personally enjoyed how the initial spot focused on both sides of the coin... the future that would be written by either the player's success and failure. To me this made the launch ad work no matter who wins the cup in the end. I don't know if I can say the same for this one...
Here is another video that builds off of the campaign's launch ad. Seeing Rooney washed up and living in a caravan thinking about his failure is classic (and perhaps fitting if not for his wife's modelling gig!).
Wednesday, June 30, 2010
Saturday, June 26, 2010
Nike Asks Players To Write Their Future
With the World Cup in full swing I thought it was time to bring up this ad.
A great piece of film showing how the definitive moments in these games can either lead to super-stardom or crush the hopes of a nation.
Some have said that it rides too much on a few key players and may not deliver for Nike as the tournament knocks them out, but I personally don't think this is the case.
Showing Rooney's fear of loss (or perhaps his real fear of ending up in a caravan) and Drogba's missed goal really allows this ad to work either way and show how these events go beyond the game and impact the world around us.
The one miss I can see is that we all know Ronaldo will play himself when he makes it to Hollywood.
Enjoy.
A great piece of film showing how the definitive moments in these games can either lead to super-stardom or crush the hopes of a nation.
Some have said that it rides too much on a few key players and may not deliver for Nike as the tournament knocks them out, but I personally don't think this is the case.
Showing Rooney's fear of loss (or perhaps his real fear of ending up in a caravan) and Drogba's missed goal really allows this ad to work either way and show how these events go beyond the game and impact the world around us.
The one miss I can see is that we all know Ronaldo will play himself when he makes it to Hollywood.
Enjoy.
Monday, June 21, 2010
America: Cars & Freedom
A new ad for the 2010 Dodge Challenger.
Created in honour of the England vs. USA world cup match, this ad celebrates all that is great about America in true epic style.
That's right. Cars & Freedom. (Cue the single tear).
Created in honour of the England vs. USA world cup match, this ad celebrates all that is great about America in true epic style.
That's right. Cars & Freedom. (Cue the single tear).
Saturday, June 12, 2010
Unfolding Cadbury Flake
An eerily stunning new spot for Cadbury Flake.
Visually striking, the ad focuses on a intricate flowing dress to represent the layers of the Flake bar itself.
To get noticed in a highly fragmented category, Cadbury seems adamant on pushing some of their brands using ads that force consumers to think beyond their products. My issue with some of these ads is that the brand itself becomes an afterthought and is often left out as an intricate part of the creative.
Perhaps a bit dramatic, but to me this ad stands out from the eyebrows and gorillas of the past and perfectly incorporates specific brand traits into visual form. Wrapping it all up in the brand's indulgent relaxation position.
A true representation of the media arts.
Visually striking, the ad focuses on a intricate flowing dress to represent the layers of the Flake bar itself.
To get noticed in a highly fragmented category, Cadbury seems adamant on pushing some of their brands using ads that force consumers to think beyond their products. My issue with some of these ads is that the brand itself becomes an afterthought and is often left out as an intricate part of the creative.
Perhaps a bit dramatic, but to me this ad stands out from the eyebrows and gorillas of the past and perfectly incorporates specific brand traits into visual form. Wrapping it all up in the brand's indulgent relaxation position.
A true representation of the media arts.
Monday, March 29, 2010
Tropicana Solves The Arctic's Lack of Sun
So Tropicana has launched a new campaign and has fully moved on from its packaging mishaps of last year.
A truly beautiful and heartwarming spot. And I really enjoyed it... the first 10 or so times I saw it - during the week it launched!
Though I am a fan of ads that try to move a brand beyond its functional traits (and build associations beyond the product itself), this type of emotional advertising is probably not best served by extreme amounts of media frequency.
I'm sure it will win some awards, but if I were managing the brand I would be a little concerned with this ad would warming peoples' hearts, and then wearing them out.
Perhaps an example of a fantastic spot that was delivered to market in the wrong way...
A truly beautiful and heartwarming spot. And I really enjoyed it... the first 10 or so times I saw it - during the week it launched!
Though I am a fan of ads that try to move a brand beyond its functional traits (and build associations beyond the product itself), this type of emotional advertising is probably not best served by extreme amounts of media frequency.
I'm sure it will win some awards, but if I were managing the brand I would be a little concerned with this ad would warming peoples' hearts, and then wearing them out.
Perhaps an example of a fantastic spot that was delivered to market in the wrong way...
Saturday, February 27, 2010
Absolut's New Anthem
Something new from the Absolut World.
An enchanting spot showcasing artistic projects from around the world - celebrating the brand's global history and appeal.
An enchanting spot showcasing artistic projects from around the world - celebrating the brand's global history and appeal.
Monday, February 15, 2010
Singing In The Shower With BK!
Burger King has just launched a new campaign in the UK - one that has almost nothing to do with burgers at all!
Their new Shower Cam site features a girl singing in the shower while wearing BK themed bikinis (think sesame seed buns, fried eggs and something that looks like Eggs Benedict?!).
And to make things better they are allowing people to vote on what the cam girl will wear (and sing) next!
Makes me want want a whopper!
*********************************
Update: It looks like the link to the BK site doesn't work anymore... a sad day I know!
To keep it alive, here is a video from my favourite source for entertainment - Fox News. The opening line is classic.
Their new Shower Cam site features a girl singing in the shower while wearing BK themed bikinis (think sesame seed buns, fried eggs and something that looks like Eggs Benedict?!).
And to make things better they are allowing people to vote on what the cam girl will wear (and sing) next!
Makes me want want a whopper!
*********************************
Update: It looks like the link to the BK site doesn't work anymore... a sad day I know!
To keep it alive, here is a video from my favourite source for entertainment - Fox News. The opening line is classic.
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