Would love to see these in context, and how they get altered over the coming weeks.
Some of the "pieces" are below, along with a Banksy original - can you tell them apart?! (Here's a hint - the ads don't feature a pink balloon dog)
Monday, August 8, 2011
Police Steal from Banksy
In a new recruitment campaign, the New Zealand police force steal inspiration from someone they they have no doubt gone after before - activist and artist Banksy.
Would love to see these in context, and how they get altered over the coming weeks.
Some of the "pieces" are below, along with a Banksy original - can you tell them apart?! (Here's a hint - the ads don't feature a pink balloon dog)
Would love to see these in context, and how they get altered over the coming weeks.
Some of the "pieces" are below, along with a Banksy original - can you tell them apart?! (Here's a hint - the ads don't feature a pink balloon dog)
Sunday, August 7, 2011
Ushuaïa Hotel Takes Away All the Work of Posting to Facebook
If you thought updating Facebook was easy enough - Thing again.
Ushuaïa Hotel in Ibiza has taken the world's obsession with constant facebook updates to a whole new level. By combining RFID tagged wristbands, webcams, and good times hotel visitors can now easily make all their friends jealous in real time.
Ushuaïa Hotel in Ibiza has taken the world's obsession with constant facebook updates to a whole new level. By combining RFID tagged wristbands, webcams, and good times hotel visitors can now easily make all their friends jealous in real time.
Friday, August 5, 2011
Melissa Sell's Shoes Using Post-it Notes
Another great piece of stop motion animation - This time by Brazilian shoe maker Melissa.
By placing 350,000 Post-it notes over 5 months in the entrance of their flag ship store, they were able to to create a installation that truly brings their "power of love" campaign to life.
By placing 350,000 Post-it notes over 5 months in the entrance of their flag ship store, they were able to to create a installation that truly brings their "power of love" campaign to life.
1 Sculpture. 5 Hours. 4000 Free Drinks at McDonald's.
To promote Dollar Drink Days, McDonald's & Cossette created a very interesting interact sculpture.
8000 pounds of ice surrounded 4000 loonies in the shape of the Golden Arches. As the ice melted (and consumers bashed away at it!) they were able to get hold of some of these coins - hopefully there was a McDonald's near by!
Here is a video showing the sculpture being put together and some people lovin' it.
8000 pounds of ice surrounded 4000 loonies in the shape of the Golden Arches. As the ice melted (and consumers bashed away at it!) they were able to get hold of some of these coins - hopefully there was a McDonald's near by!
Here is a video showing the sculpture being put together and some people lovin' it.
Thursday, August 4, 2011
Nokia Breaks Record for Stop Motion Films. But Why?
A very cool new video by Nokia.
The entire short was shot using the 12 megapixel camera on a Nokia N8, with the largest scene stretching over 11,000 feet! You can really get a sense of this scale in the making of video (also embedded below).
Two problems that I can see though:
First, you have to know the context of the video to actually find it (really) interesting. You sort of get this at the end, but that takes nearly 2 minutes.
Second, What does the content of the film have to do with the brand?
The making of:
The entire short was shot using the 12 megapixel camera on a Nokia N8, with the largest scene stretching over 11,000 feet! You can really get a sense of this scale in the making of video (also embedded below).
Two problems that I can see though:
First, you have to know the context of the video to actually find it (really) interesting. You sort of get this at the end, but that takes nearly 2 minutes.
Second, What does the content of the film have to do with the brand?
The making of:
Saturday, July 30, 2011
Corona Brings the Beach Downtown
In the latest iteration of the 'find your beach' campaign, Corona brings the beach to a downtown near you. The Juxtaposition of a downtown environmental and relaxing beach state of mind does a nice job of showing how the brand can take you away from the stresses in life.
The first time I watched it though, something wasn't sitting right... Then I realized this this may be the first Corona ad to feature active dialogue! Though dialogue can be an effective means of engaging consumers, there was something tranquil about the previous Corona work that seems lacking here.
The first time I watched it though, something wasn't sitting right... Then I realized this this may be the first Corona ad to feature active dialogue! Though dialogue can be an effective means of engaging consumers, there was something tranquil about the previous Corona work that seems lacking here.
Monday, July 25, 2011
Pushing Nike
New spot for Nike out of Brazil.
You know a brand is confident when they position themselves as supporting addicts!
Love the cinematography.
You know a brand is confident when they position themselves as supporting addicts!
Love the cinematography.
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