DDB New Zealand - A Lemon Re-imagined

DDB seems to really be making the most of Bill's 100th Birthday.

Supposedly this ad ran in a New Zealand newspaper last week. Speaking to how Bill still influences everything that DDB does, and paying homage to the impact he had on modern advertising.

As much as I love the classic VW work (particularly Lemon), I'm not too sure how I feel about the agency reworking these ads to help merket themselves.

Part Art Installation, Part Billboard, Entirely Cool

Newcastle Brown Ale debuted its new "billboard installation" earlier this month in San Diego.

Using thousands of Newcastle bottle caps and a single light source the artists did a great job of bringing the project and brand's "lighter side of dark" concept to life. A great representation of ad & art becoming one.

I just wish they could produce more of these! Seems a shame to waste this concept on a single market alone...

HP Now Selling Old Spice?

A new campaign for HP. As much as I love the "changing set" idea and the irony of analog cinematography being used to sell high tech products, for some reason these spots leave me wanting.

After watching them all I am still not sure what they are trying to sell. Phones? Tablets? Printer paper? I guess this is another example of trying to use 30 seconds to sell an entire product line (or in this case 15!).









CORRECTION: After watching these multiple times I finally realized that they are trying to sell printers! Definitively didn't get that the first time through.

Sony Challenges our Need for the Human Eye

Sony Ericsson & McCann put together this video for the German market.

Though a nice portrayal of the phones functionality, it felt a little long to me. Maybe I'm getting old.




Here is another from the same series. Should we now worry about sun burns every time we use this phone?

Nikki Reed Fights Apathy While Solving the World's Problems

An interesting presentation of a simple concept.

It will be interesting to see if this actually works and can be sustained in the long run. If anything is stronger than this generation’s apathy towards social causes it’s our ability to unapologetically migrate to something new(er).

Don Wishes Bill a Happy 100th

In celebration of its founder's 100th birthday, DDB put this into the latest edition of ADWEEK.

Supposedly Jon Hamm himself approved the final execution - a bit odd if you ask me. Wouldn't be surprised if he through the 'guy' in the picture behind him was taking up too much space in the frame.

They also ran a 3 page feature: Bill Bernbach at 100 - How DDB's Work Changed Advertising History. Should be a great read.

Levi's Legacy: Bukowski & Rioting

Moving on from Walt Whitman, W+K brought Bukowski's The Laughing Heart into the newest iteration of Levi's European Go Forth campaign.

Brilliance of voice over aside however, launching the spot with all its visuals of youth defiance seems like a bit of a risk in the European market right now (and a case of really bad timing). Won't be surprised if this gets re-cut to at least remove the police in riot gear!