Omex has a new campaign supporting its wide angle lenses in India. Looks like they are so wide that you can now freely take pictures of unsuspecting subjects (or take a nice picture of a pigeon with some strangers stuck in the corner).
Adland also points out that Leica used a very similar idea to support its "extra wide" lens line. They also point out that both campaigns were longlisted for Cannes in the same year!
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