A new spot by W+K. Launching Nike's new Find Your Greatness campaign.
In a direct push against the celebration of Olympic superstar athletes in London, Nike is looking to celebrate everyday athletes in 'Londons' around the world. So what does this mean... A new Nike that isn't about superstar endorsements? Or just a way to ride the Olympic wave, without the official sponsorship bill?
I'm banking on the later.
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