In the latest iteration of the 'find your beach' campaign, Corona brings the beach to a downtown near you. The Juxtaposition of a downtown environmental and relaxing beach state of mind does a nice job of showing how the brand can take you away from the stresses in life.
The first time I watched it though, something wasn't sitting right... Then I realized this this may be the first Corona ad to feature active dialogue! Though dialogue can be an effective means of engaging consumers, there was something tranquil about the previous Corona work that seems lacking here.
Saturday, July 30, 2011
Monday, July 25, 2011
Pushing Nike
New spot for Nike out of Brazil.
You know a brand is confident when they position themselves as supporting addicts!
Love the cinematography.
You know a brand is confident when they position themselves as supporting addicts!
Love the cinematography.
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