VW Makes Art. Dares Canadians to Steal it.

A very interesting concept. VW and their agency create some cool pieces of art and dare Canadians to steal them!

Following the recent "pop-up" shop trend, VW took over some unsuspecting construction sites across Canada, creating mini pop up galleries in support of the 2012 Jetta GLI.

A nice and innovative way to interact with consumers.



What makes it even better, is the fact that it is an extension of their "Light Painting" ads from earlier this year - making it a great example of leveraging a single creative idea acorss multiple mediums.

Abandoning America

In this 4 minute video, Chipotle (who has been touting themselves as a strong supporter of anti industrial, sustainable farming) creates a oddly beautiful portrayal of the demise of American farming.

A powerful message, I just hope they can figure out a way to cut it down for mass broadcast! Having to watch through 4 minutes of footage is a lot to ask to ask of consumers, particularly when the hard hitting message only comes in during the last 10 seconds.

The Crazy Ones

ADWEEK's edit of TBWA's iconic Crazy Ones ad was done a few months back, but I could think of no better time to share it than today.

A sad sad day. The world has lost a visionary and leader. Someone who never accepted the status qua and constantly move technology and how we interact with it forward.

RIP Steve. You will be truly missed.