Thursday, October 13, 2011

Abandoning America

In this 4 minute video, Chipotle (who has been touting themselves as a strong supporter of anti industrial, sustainable farming) creates a oddly beautiful portrayal of the demise of American farming.

A powerful message, I just hope they can figure out a way to cut it down for mass broadcast! Having to watch through 4 minutes of footage is a lot to ask to ask of consumers, particularly when the hard hitting message only comes in during the last 10 seconds.

No comments:

Post a Comment