1 Sculpture. 5 Hours. 4000 Free Drinks at McDonald's.

To promote Dollar Drink Days, McDonald's & Cossette created a very interesting interact sculpture.

8000 pounds of ice surrounded 4000 loonies in the shape of the Golden Arches. As the ice melted (and consumers bashed away at it!) they were able to get hold of some of these coins - hopefully there was a McDonald's near by!



Here is a video showing the sculpture being put together and some people lovin' it.

Nokia Breaks Record for Stop Motion Films. But Why?

A very cool new video by Nokia.

The entire short was shot using the 12 megapixel camera on a Nokia N8, with the largest scene stretching over 11,000 feet! You can really get a sense of this scale in the making of video (also embedded below).

Two problems that I can see though:
First, you have to know the context of the video to actually find it (really) interesting. You sort of get this at the end, but that takes nearly 2 minutes.
Second, What does the content of the film have to do with the brand?



The making of:

Corona Brings the Beach Downtown

In the latest iteration of the 'find your beach' campaign, Corona brings the beach to a downtown near you. The Juxtaposition of a downtown environmental and relaxing beach state of mind does a nice job of showing how the brand can take you away from the stresses in life.

The first time I watched it though, something wasn't sitting right... Then I realized this this may be the first Corona ad to feature active dialogue! Though dialogue can be an effective means of engaging consumers, there was something tranquil about the previous Corona work that seems lacking here.

Pushing Nike

New spot for Nike out of Brazil.

You know a brand is confident when they position themselves as supporting addicts!

Love the cinematography.

Getting Ready to Work

While at the movies last week I saw this new spot for Levi's.

I love their new Go Forth campaign. The style, imagery and tonality really hits home what their brand is all about - heritage, quality and effortless style.

This new ad - Ready to Work - brings the campaign into the backyards of modern America. A fantastic piece of film that makes me proud to wear my 501s...

Tricks of the Trade: Old Spice Questions Are Answered

A great interview with Isaiah Mustafa - the Old Spice Man.

It turns out that I probably spoke too soon in my last post. W+K's latest pool out actually uses very limited CGI! Instead, it relies on an amazing set, beautiful surroundings, a fancy cake dispenser and a man made waterfall!

Definitely worth watching if your a fan of the work.

Video Game - E3 2010 - Movies and TV

Old Spice Answers With Questions...

Within what seems like hours of winning the Grand Prix at Cannes, Old Spice has released another iteration of their "man your man" campaign.

Though it keeps true to the original creative idea, for some reason this spot seems a little more forced (perhaps tracing to the more aggressive use of CGI?)... Regardless, it really is great and I give it less than a week to reach a million views.

Swan Dive!