Looks like the joint Saatchi & Saatchi and Cadbury production company has stepped away from producing ads featuring dancing eyebrows and drumming Gorillas!
The first video from the 'glass and a half full' record label features people, dancers, rappers and cultural icons from Ghana - the source of Cadbury's Fairtrade chocolate.
An interesting concept - brands using artists to given them engaging copy and artists using brands as a way to promote their music.
It will definitely be interesting to see what they think of next!
Subscribe to:
Post Comments (Atom)
Posts
No comments:
Post a Comment