A new video proving that creativity can in fact come from thinking inside the box.
The video shows the outcome of a social experiment that was set up by Zak Mroueh, founder of agency Zulu Alpha Kilo and former Taxi creative leader. Last fall, Mroueh took a team of "black collar" workers to Yonge and Dundas square in Toronto and attempted to solve the problems of folks walking by.
An interesting concept and a true testament to the applicability of the creative mind.
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