In this 4 minute video, Chipotle (who has been touting themselves as a strong supporter of anti industrial, sustainable farming) creates a oddly beautiful portrayal of the demise of American farming.
A powerful message, I just hope they can figure out a way to cut it down for mass broadcast! Having to watch through 4 minutes of footage is a lot to ask to ask of consumers, particularly when the hard hitting message only comes in during the last 10 seconds.
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