A very interesting concept. VW and their agency create some cool pieces of art and dare Canadians to steal them!
Following the recent "pop-up" shop trend, VW took over some unsuspecting construction sites across Canada, creating mini pop up galleries in support of the 2012 Jetta GLI.
A nice and innovative way to interact with consumers.
What makes it even better, is the fact that it is an extension of their "Light Painting" ads from earlier this year - making it a great example of leveraging a single creative idea acorss multiple mediums.
Subscribe to:
Post Comments (Atom)
Posts
No comments:
Post a Comment