A few weeks ago Cartier launched this beautiful video - One that truly captures the essence and story of their brand world.
In just over 3 minutes, Cartier manages to take the viewer on a ride across the globe showing how it is truly embracing the world’s global economies. A fantastic example of business and creative strategy coming together.
As visually stunning as it is, I think the even greater feat is how they managed to seamlessly integrate many of their iconic designs – the three band trinity ring floats overhead, love bracelets role down the hill, and of course the symbolic panther – in ways that add to the story and build emotional tonality.
I can’t wait to see how they continue to roll this out. A world this big should not be left to TV alone… even if the TVCs are over 3 minutes long!
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