Sunshine. A great short documentary following the life of an American producer travelling to China to produce a spot for McDonalds. It looks like its getting some serious accolades - making the official selection for a whole pile of festivals.
A very interesting protrayal of the emerging industry - showing how advertising is working to reflect culture overseas, and motivate consumers.
A bit counter to the idea of "literal" characterizations working to motivate and inspire the Chinese market, below is W+K Shanghai's new recruiting video! I recommend watching it a couple times to get a full appreciation of the OctoShark, dude in rocket boots, sexy copier girl and the crying 'hipster.'
Wieden & Kennedy Shanghai from Shotopop on Vimeo.
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