Open Journalism - No Longer Just a Fairy Tale

To support their new "open journalism" concept, The Guardian has put out this new video spot - bringing to life their brand and showing us how a classic tale may have been covered in today's converged media world.

An interesting take on a story that we all thought we knew. Bur more important perhaps is how well it works to demonstrate the impact of media and social feedback on the world around us, and our opinions.

The Art of 1984

A nice wrap up to the Superbowl ad season. A video from Creativity on the art behind Apple's famous 1984 spot.



"A lot of things all just happening just right... with some serendipity thrown in." Indeed. I guess we shouldn't bring up Lemmings.

Interesting story behind the "airing only once" media buy. Also love Mr. Clow's comments on what has become of Superbowl advertising.

The Rise of Catvertising

Wow. This is unreal.



I can only imagine what brought this about! Would have loved to have been in the room when a request for a branded or sponsored cat video came up.

Office Envisions Our Future

A cool video produced my Microsoft Office.

With the up rise in touch screen technology and announcements around flexible LCD screens I can actually see some of this stuff coming true!

Now lets just hope their product launches help bring this vision to life, because I really want a pair of those Babelfish glasses.



Kind of reminds of the Nokia "future" video that came out a couple years back... Without the creepy dude in the boat.

VW Makes Art. Dares Canadians to Steal it.

A very interesting concept. VW and their agency create some cool pieces of art and dare Canadians to steal them!

Following the recent "pop-up" shop trend, VW took over some unsuspecting construction sites across Canada, creating mini pop up galleries in support of the 2012 Jetta GLI.

A nice and innovative way to interact with consumers.



What makes it even better, is the fact that it is an extension of their "Light Painting" ads from earlier this year - making it a great example of leveraging a single creative idea acorss multiple mediums.

Abandoning America

In this 4 minute video, Chipotle (who has been touting themselves as a strong supporter of anti industrial, sustainable farming) creates a oddly beautiful portrayal of the demise of American farming.

A powerful message, I just hope they can figure out a way to cut it down for mass broadcast! Having to watch through 4 minutes of footage is a lot to ask to ask of consumers, particularly when the hard hitting message only comes in during the last 10 seconds.

The Crazy Ones

ADWEEK's edit of TBWA's iconic Crazy Ones ad was done a few months back, but I could think of no better time to share it than today.

A sad sad day. The world has lost a visionary and leader. Someone who never accepted the status qua and constantly move technology and how we interact with it forward.

RIP Steve. You will be truly missed.