Tuesday, December 8, 2009

His Name Is Ram And I Think His Tank Is Full

In a world were trucks are usually sold using montages of guys on a work site, trucks hauling full payloads and imagery of horses, GM has decided to step outside of the box.

Although they didn't think beyond the vignette style, they managed to use only a handful of truck images over the entire :60 seconds!

Perhaps a bit too close to Levi's Go Forth campaign, but at least its a start!

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