Newcastle Brown Ale debuted its new "billboard installation" earlier this month in San Diego.
Using thousands of Newcastle bottle caps and a single light source the artists did a great job of bringing the project and brand's "lighter side of dark" concept to life. A great representation of ad & art becoming one.
I just wish they could produce more of these! Seems a shame to waste this concept on a single market alone...
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Very cool, they do combine so well together here. So much nicer for art and copy to co-exist and complement than battle it out as happened over a wknd in NYC in 2009:
ReplyDeletehttp://www.nytimes.com/2009/10/26/nyregion/26posters.html?_r=2&scp=1&sq=seiler&st=cse