A new campaign for HP. As much as I love the "changing set" idea and the irony of analog cinematography being used to sell high tech products, for some reason these spots leave me wanting.
After watching them all I am still not sure what they are trying to sell. Phones? Tablets? Printer paper? I guess this is another example of trying to use 30 seconds to sell an entire product line (or in this case 15!).
CORRECTION: After watching these multiple times I finally realized that they are trying to sell printers! Definitively didn't get that the first time through.
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If I had a printer that had photography stock paper and expensive ink jets, I wouldn't want every jackass with a cell phone to be able to print from my device.
ReplyDeleteHopefully they have thought this through and have some sort of security on it... Could be a disaster otherwise!
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