So, here is a new video put out in support of Ridley Scott's upcoming Alien prequel - Prometheus.
As cool as it is that 20th Century Fox was able to convince TED to let them use their name and equity as the foundation for it, part of me thinks that its a bit of a shame to see TED diluting their brand with this type of content - They even went as far as setting up a page on their site specifically for it!
blog.ted.com/ted2023
Are they thinking that this type of partnership will help them reach a new audiance? Who knows, but I think Hollywood got the better side of this deal.
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