“Hipster” infographics, a raging dude in a plaid shirt and a cat! I think their new tagline sums it all up: "better browser + cute cat = time to reconsider." Let the catvertising continue!
Lets just hope they have another way of driving some sort of position within the browser market... As cute as Officer Cupcake is, I think there will be some hesitation to switch without an idea of how IE9 is (functionally) different from what is out there.
And here are some of those "hip" print ads to go with!
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