A new campaign for Volkswagen has come to market. Each execution show how everyday people have been inspired to change their lives by watching and connecting with characters from major motion pictures. From what I have heard these ads will be running in theatres which seems like a proper forum to engage consumers with this type of message.
Of the ads in the campaign my favorite has to be the the Big Lebowski "Dudeism" spot. It features a man who, after much soul searching, decides to follow in the foot steps of The Dude.
Very inspiring.
Others show how a kid's love of Willy Wonka inspired him to become a magician and how the story of Rocky ignited a man's passion for power lifting.
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