Monday, August 17, 2009

Women in Bikinis Reading Star Wars = Sales?

Not sure how 1690 Swimwear plans on using these ads to sell bikinis to ladies but I'm sure they will help to increase their brand awareness with a ton of boyfriends!

The new "Bikini Cinema" campaign features ladies reading scripts of some of the greatest movies of all time! Portions of Star Wars, Pulp Fiction & The Big Lebowski are all read by women who are wearing what are presumably bathing suits sold by 1690 Swimwear.

Here is the Big Lebowski spot. Star Wars and Pulp Fiction can be found on YouTube.

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