Saturday, June 26, 2010

Nike Asks Players To Write Their Future

With the World Cup in full swing I thought it was time to bring up this ad.

A great piece of film showing how the definitive moments in these games can either lead to super-stardom or crush the hopes of a nation.

Some have said that it rides too much on a few key players and may not deliver for Nike as the tournament knocks them out, but I personally don't think this is the case.

Showing Rooney's fear of loss (or perhaps his real fear of ending up in a caravan) and Drogba's missed goal really allows this ad to work either way and show how these events go beyond the game and impact the world around us.

The one miss I can see is that we all know Ronaldo will play himself when he makes it to Hollywood.

Enjoy.

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