An eerily stunning new spot for Cadbury Flake.
Visually striking, the ad focuses on a intricate flowing dress to represent the layers of the Flake bar itself.
To get noticed in a highly fragmented category, Cadbury seems adamant on pushing some of their brands using ads that force consumers to think beyond their products. My issue with some of these ads is that the brand itself becomes an afterthought and is often left out as an intricate part of the creative.
Perhaps a bit dramatic, but to me this ad stands out from the eyebrows and gorillas of the past and perfectly incorporates specific brand traits into visual form. Wrapping it all up in the brand's indulgent relaxation position.
A true representation of the media arts.
Subscribe to:
Post Comments (Atom)
Posts
No comments:
Post a Comment