Nike Re-Writes The Future

Another ad from Nike's great campaign for the 2010 world cup.

This time around they are focusing solely on Robinho from Brazil.

Though I like this pool out of the earlier work, I personally enjoyed how the initial spot focused on both sides of the coin... the future that would be written by either the player's success and failure. To me this made the launch ad work no matter who wins the cup in the end. I don't know if I can say the same for this one...




Here is another video that builds off of the campaign's launch ad. Seeing Rooney washed up and living in a caravan thinking about his failure is classic (and perhaps fitting if not for his wife's modelling gig!).